Nobody in the architectural domain still regards Contextualism still in terms of mimicry or imitation. A good building is not designed by doing like the neighbors do, by keeping up with the Joneses. There is no such thing as contextual authenticity. On the other hand there is little believe anymore in the power of the iconic building. The contextual designer seems to be caught in the paradox of the personal creation of something that is recognized as local and impersonal.I will not try to rewrite the critique of contextualism in architecture. Rather, what I will try to do is say something about working methods. I will speculate on a ‘knowhow’ of contextualism, much rather than a ‘knowwhy’.